Studio Underd0g 04SERIES Brings the Weekend Into the Calendar
The United Kingdom brand founded in 2020 adds a retrograde pointer date, weekend indicator and moon phase across four dials. For newer collectors, the useful part is not only the complication, but what to record about it.
Is Studio Underd0g still the playful chronograph brand if its next move is a calendar watch?
Short answer: yes, at least in the way the 04SERIES is being presented. In Time+Tide’s hands-on review, the 04SERIES is described as Studio Underd0g’s first calendar watch and the brand’s fourth model. The move is toward more information on the dial, but not toward a blank corporate seriousness.
Studio Underd0g is a United Kingdom watch brand associated with a 2020 start in profiles by Teddy Baldassarre and Wristcheck. Its own About page names designer Richard Benc and says the watches are assembled in Great Britain, each by one person from start to finish. That is useful as a brand statement to keep in your notes; it is not, by itself, a verdict about any individual watch.
The watch
What the 04SERIES changes
The main change is the calendar display. Time+Tide describes a retrograde pointer date that follows the path of a weekend indicator, with a moon phase display at the bottom of the dial. For a newer collector, the distinction matters: this is not just a date window. The date is read by a hand moving around a near-complete circle, and the weekend display is part of that same visual route.
The four dial names are Cloud10, Arabian Sky, Shepherd’s Delight and 0vercast. Time+Tide’s description frames them as more restrained than some earlier Studio Underd0g work: no multi-layered textured sapphire, no glow in the dark, and no attempt to “symbolise a delicacy” on the wrist. The color is still there, but it is being used around a set of calendar functions.
There are also dial-surface details worth noting if you keep records from launch coverage. Time+Tide describes a polished center, a sandblasted outer edge and an azurage finish on the moon phase. Those are visual and finishing descriptions from a media review, not a substitute for the maker’s own final specification sheet.
“A surprising turn towards function for a brand usually full of whimsy.”
Design read
Restraint does not have to mean plainness
A common beginner trap is thinking playful watches and complicated watches sit in separate boxes. The 04SERIES is a useful counterexample because its personality appears to come through layout, names and color choices rather than a single joke on the dial.
That does not mean everyone has to like the same version. If the blue tone of Arabian Sky is what holds your attention, that is a valid collecting reason. If 0vercast feels calmer, that is also a valid reason. A calendar display can be appreciated for its function, its rhythm on the dial, or simply because it makes you look twice.
The more practical question is whether the added information helps or distracts you. A pointer date, weekend indicator and moon phase ask for more reading than a time-only watch. Some collectors enjoy that small daily interaction. Others prefer fewer displays. Neither taste is more serious.
Discussion
Where to follow the launch
The most direct open walkthrough is Time+Tide’s hands-on review, posted Nov. 13, 2026. The YouTube post showed 2,316 views on that date.
Other current coverage gives useful comparison points without turning any one article into the whole story. Time+Tide also has a written hands-on, “Studio Underd0g stays up to date with its new 04SERIES”. Monochrome published “Introducing – Studio Underd0g Launches the 04SERIES Calendar with a Clever Weekend Indicator”. Fratello published “Who Saw This Coming? The Studio Underd0g 04Series Calendar”. A separate YouTube post titled “New Studio Underd0g 04SERIES - their first automatic moonphase!” was listed with 477 views.
Use those links as records of how the watch was discussed at launch. For specifications such as exact case dimensions, water-resistance rating, reference numbers or caliber designation, the maker’s own product page or documents should carry more weight than a headline or video title.
The next useful question
The 04SERIES looks important for Studio Underd0g because it moves the brand’s public story from playful dial ideas into a more function-led calendar watch, while keeping the naming and color that collectors already associate with it.
The next useful question for a buyer or record keeper is simple: which exact dial is being described, and what document states the reference, sale date and included accessories? Answer that first, and the rest of the enthusiasm has somewhere accurate to live.
Sources
Reference links used for this piece. Confidence labels show how firmly each source is established.
- 1.New Studio Underd0g 04SERIES | Hands On Review
Time+Tide WatchesCommunity
Hands-on video; used for 04SERIES display details, dial names and Nov. 13, 2026 view count.
- 2.
- 3.Studio Underd0g Brand Review
Teddy BaldassarreSecondary source
Secondary brand profile; used for the 2020 start noted in the brand reference.
- 4.Founder Of Studio Underd0g Richard Benc On Building A Microbrand
WristcheckSecondary source
Interview/profile; used alongside the secondary brand history reference.
- 5.Studio Underd0g stays up to date with its new 04SERIES
Time+Tide WatchesSecondary source
Written launch coverage linked as part of current public discussion.
- 6.Introducing – Studio Underd0g Launches the 04SERIES Calendar with a Clever Weekend Indicator
MonochromeSecondary source
Launch coverage linked as part of current public discussion.
- 7.Who Saw This Coming? The Studio Underd0g 04Series Calendar
FratelloSecondary source
Review coverage linked as part of current public discussion.
- 8.New Studio Underd0g 04SERIES - their first automatic moonphase! #luxurywatches #watches
Community
Additional YouTube discussion; used only for its title and listed view signal.
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